Apricots Agency

We make Companies shine & competitors Uncomfortable

Clarity for leaders when decisions matter. Together we turn vision into value.

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From Start to Finish

I’m Inge Laureyns, founder of The Quest for Apricots.

The name comes from my time at Innocent Drinks. Apricots were my favourite fruit — and the hardest to work with. Fragile. Inconsistent. Difficult to source.
If you could make them work, you could make anything work.

That mindset stayed with me.

After years in CEO and senior leadership roles, I learned how demanding — and often lonely — leadership can be. When decisions matter, it’s not ideas that are tested. It’s judgement.

This Quest exists to stand beside leaders when clarity, courage and direction are needed most.

No fluff.
No thick reports.
Just sharp thinking, honest conversations and real progress.


How I Support Leaders

Support is tailored to where your business stands today — from focused decision sessions to ongoing fractional leadership.

Growth & Decisions
Clear choices when complexity increases.

Fractional Leadership Support
Senior-level sparring when pressure is high.

Strategy Days
Intensive sessions to create clarity and momentum.

Team Structure
Bringing clarity to roles, responsibilities and decision-making.

Stuck between options?

Most leaders don’t lack ideas. They need clarity on what to choose — and the confidence to move. Let’s create focus and momentum.

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